Music Marketing Blog Post #2

Lots to Update

   Since my last blog on the music marketing project, much has occurred. To begin, we had planned our idea for our music video and we were prepared to film it all and be done with it. Our idea was to symbolize the music as it was breaking free from religion and base it on that. We would have several pool shots and emphasize the mood we wanted through colored lighting. Sooner or later, the day came and we had filmed our beginning shots with religious items such as the cross and the bible. We then continued onto our next few pool shots and realized this was not going to work.

FIRST STORYBOARD PT. !

FIRST STORYBOARD PT. 2

Uh Oh Moment  

   The second that Maya, who was acting, and Isabella, who was filming had to enter the pool, we realized the temperature outside was not on our side. It was around 62 degrees at night and the pool was not heated. It was a struggle for them to continue. Even though we had the GoPro, lightning, and props, the cold was too much to bare. We managed to get a few pictures for our social media and decided that we needed to change our idea, and it had to be as soon as possible as the due date was coming up.

   After tossing many ideas around and trying to find something new to do, something hit us. We did not have to emphasis the breaking through religion part, we can create something else. With this, we decided to emphasis on breaking free of something with yourself. This is where the idea of freeing yourself from your phone began. As our target audience for our band is a younger age range, around teenagers to young adults, we decided it was perfect to emphasize the idea of living your life fully. 

SECOND STORYBOARD

Back on Track
   After quickly planning the new video idea, we got to work and started filming. At the same time, we were also finishing up our marketing campaign for the band which I will speak of later. After many errors with lighting, coloring, camera angle, and everything that could possibly go wrong, we were done with filming. At one point we tried going outside to film and the extension cord did not work for the lights so we stood out in the cold for a bit to figure something out. After filming, the editing part was next. The editing process took a while and made us realize we did not have enough shots. Since we were not able to film the outside shots, some of our video was empty. We decided in the end to repeat clips we had as there was no other option. The whole production process was very long and tedious but it was worth it for the end result. 

Moving On

   Now that the music video process has been discussed, let's jump to the marketing campaign part. Even though we had to completely change our music video idea, the rest stayed the same and we just added more as we went. We stuck with the name Venus and created our whole brand as it. We made a logo for our band and created several social medias too. The group also decided to create a website and include a merchandise page for the band. In our marketing presentation we showed all the options we had available to our fans that was prone for our target audience. We also created an inside joke with our fans about spoons and started a Floating Rock Society for our fans. It was a nice way to market ourselves and let our fans feel included.

BAND LOGO

website: https://maya3lizabeth.wixsite.com/venustheband/about

   From this project, I learned how important it is to work as a team and communicate with one another. I also got first hand experience of having an idea go wrong and having to start over fresh. This will prepare myself for the AICE exam so I know how to work quickly on the fly and know what to do when there is an issue.